Women of Wearables

Art Direction, Femtech Branding, UI Design, Spacial Design, Market Research

Redefining Empowerment

Women of Wearables is a global organization supporting female innovators and allies in health technology. While it brought together powerful research and talent, the previous identity lacked visual energy and didn’t reflect the brand’s empowering values.

This rebrand amplifies its mission—drawing attention to Femtech, inspiring action, and creating a stronger platform for growth and communication.

Brand Book↗

Symbol of Collaboration

The two 'W's represent collaboration and innovation, coming together to symbolize infinite possibilities.

From Static to Storytelling

Breaking away from the original site's static style, the new media design highlights wearables, celebrates the creative community, and showcases cutting-edge research in a visually engaging way.

Building Community & Shaping Recognition

I'm proposing an event to connect women in femtech. At its heart is the ‘WOW’ Award I designed to celebrate changemakers—its form symbolizing our collective strength and creativity, focusing recognition on the field.