Women of Wearables

Art Direction, Femtech Branding, UI Design, Spacial Design, Market Research

Redefining Empowerment

Women of Wearables is a global organization supporting female innovators and allies in health technology. While it brought together powerful research and talent, the previous identity lacked visual energy and didn’t reflect the brand’s empowering values.

This rebrand amplifies its mission—drawing attention to Femtech, inspiring action, and creating a stronger platform for growth and communication.

See the Brand Book↗

Symbol of Collaboration

The two 'W's represent collaboration and innovation, coming together to symbolize infinite possibilities.

From Static to Storytelling

Breaking away from the original site's dull and static style, the new media design highlights wearables, celebrates the creative community, and showcases cutting-edge research in a visually engaging way.

Building Community in Femtech

To help bridge connections among women entrepreneurs, I propose an event that offers women in femtech and health tech in-person opportunities for growth and meaningful networking.

Shaping Recognition

I designed this award to draw more attention to Femtech by celebrating those driving change. Inspired by the brand acronym ‘WOW,’ the form symbolizes both collective strength and continuous creativity

Space for Connection

Rooted in the brand’s motifs, the office transforms into a living system, encouraging interaction and continuous creative exchange.