Salk Institute
Brand Identity, Font DesignRebranding Innovation
The Salk Institute is a place of scientific curiosity and creation—advancing biology through ongoing innovation and cross-disciplinary collaboration. Yet, its previous branding failed to reflect that spirit. My redesign highlights Salk’s continuous pursuit of discovery and innovation.
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Guided by Form
The wayfinding system draws from the contours of Salk’s iconic architecture, reflecting the institute’s remarkable structural identity.
Echoes of Salk
Symphony at Salk is a cross-disciplinary collaboration between the institute and music. Rather than using literal imagery, I focused on capturing the rhythm of the music, visually echoing the icon.
