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In The Raw

Packaging Design


Elevating Raw Sugar to
New Level

Blending tradition, health, and innovation, In The Raw elevates "raw" with premium organic sugars. Made from the finest ingredients and eco-friendly packaging, our sugars let you embrace sweetness with confidence and rediscover balance.

Festive Cheer, Redefined



Our Holiday Limited Edition blends tradition, health, and innovation, showcasing our brand's flexibility in creating a joyful seasonal experience rooted in core values.


Inspiration in Form

Our inspiration draws from sculpture
that blend attitude with approachability by incorporating these artistic elements, we seek to offer a new perspective on sugar that is both striking and accessible.





Rooted in Purity


Our logo reflects the upright form of a sugarcane stalk, reinforcing our commitment to the purity and natural essence of raw ingredients.




Festive Cheer, Redefined



Our Holiday Limited Edition blends tradition, health, and innovation, showcasing our brand's flexibility in creating a joyful seasonal experience rooted in core values.




Forms Development Process


Our approach to form combines cutting-edge innovation with practical usability, crafting packages that are both visually striking and seamlessly enhance the user experience.





Inspiration in Form



Our inspiration draws from sculpture that blend attitude with approachability by incorporating these artistic elements, we seek to offer a new perspective on sugar that is both striking and accessible.

Design by Yuxin Luo