In The Raw
Packaging Design, Market Research, Photography, Copy WrittingRaw, Refined
Blending tradition, health, and innovation, In The Raw redefines 'raw' with premium organic sugars. The redesigned packaging takes on a sculptural form with attitude, introducing a bold new presence in a competitive market.
See the Process Book↗
Inspiration in Form
My inspiration draws from sculpture that blend attitude
with approachability by incorporating these artistic elements,
I seek to offer a new perspective on sugar that is both
striking and accessible.
Rooted in Purity
The logo reflects the upright form of a sugarcane stalk, reinforcing the commitment to the purity and natural essence of raw ingredients.
Seasonal Shift
To further demonstrate the brand’s versatility, I developed a holiday limited edition that creates a joyful seasonal experience while staying true to its core values.
Paper in Form
Exploring packaging as sculpture, I folded paper to experiment with form—treating it as a decorative medium in collaboration with light and shadow.
