80mm
Brand Identity, Art Direction, Product Design, Packaging Design, Market Research, Photography, Copy WritingTurning Passion into Craft
80mm is a ceramic brand that transforms collecting into creation, offering a complete journey—from business strategy and product development to packaging and brand identity—to redefine ceramic experiences.
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A Study in Comfort
After curating my own ceramic collection, I found that 80mm is the ideal cup height to hold comfortably in the hand. I chose it as my brand name to reflect my focus on comfort and thoughtful design.
Stories in the Details
From selecting fabric to crafting each tag, I treat every detail as a way to tell a story. Inspired by Japan’s furoshiki tradition, I incorporate thoughtful wrapping to share heartfelt intention.
Shaping Space
From creation to everyday use, I want to share the beauty of the making process through my store, inviting them to appreciate not just the final product, but the story behind it.
Tactile Stories
I extend the natural, dynamic feel of the brand into print through line art and illustration. Varied paper textures add another layer of quiet storytelling to the 80mm experience.
